Integrating GAI in Metaverse: Positive and Ethical Use of Neo-NPCs in Branding Strategies. Tecnología y Creatividad Aplicada, [S. l.], v. 1, n. 1, p. 22, 2025. DOI: 10.5281/zenodo.16418645. Disponível em: https://tecrea.net/index.php/revista/article/view/3. Acesso em: 29 oct. 2025.